Meet Bruce Doscher
LOCATION
Waupaca, Wisconsin USA / Muriwai, New Zealand
ABOUT
I'm an American-born New Zealander who's a designer and cyclist. I was the last kid in school to ride a 2-wheeler. When I finally summoned the courage at the ripe age of 7, there was no going back. Bikes have been a passion ever since. I started a personal project in 2010 designing a print for every stage of the Tour de France. In 2015 it brought me to France where I cycled the entire 3,300+ km route of le Tour. My cycling life and design life continue to intersect, and in many ways, define me.
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