LOCATION  
Waupaca, Wisconsin  USA / Muriwai, New Zealand

ABOUT
I'm an American-born New Zealander who's a designer and cyclist. I was the last kid in school to ride a 2-wheeler. When I finally summoned the courage at the ripe age of 7, there was no going back. Bikes have been a passion ever since. I started a personal project in 2010 designing a print for every stage of the Tour de France. In 2015 it brought me to France where I cycled the entire 3,300+ km route of le Tour. My cycling life and design life continue to intersect, and in many ways, define me.

GET IN TOUCH with Bruce Doscher